Local SEO Configuration Guide For WordPress

Local SEO helps a local businesses rank on Google & other search engines for local searches

If you own a local business, local SEO is a must.

The Local SEO For Divi & Gutenberg Blocks plugin simplifies setting up local SEO for your website.

Pre-requisites

1. WordPress website
2. Divi Theme by Elegant Themes
3. Local SEO For Divi & Gutenberg Blocks plugin

Tools

1. Computer

Estimated Cost : 49

Total Duration : 9 minutes

FREE DOWNLOAD

Start your FREE trial. No credit cards required.

Step 1 - Goto "Locations & SEO" page

1. • Install & activate all the required dependencies.
   • Goto WordPress Admin > Settings > Locations & SEO
   • Settings page consists of following sections.
     • Default
     • Google Maps
     • Post Type & Category

FREE DOWNLOAD

Start your FREE trial. No credit cards required.

Step 2 - Default Section Settings

1. It contains general settings for Local SEO. They are,

   • Load Schema In?
     • Decide where to load the schema on the html page. Options are
       • Header : Loads schema in document header
       • Footer : Loads schema in document footer
   • Business Type
     • Select an option that best represents your business. It's used for SEO.
   • Opening Hours
     • Set the default hours of operation. Useful for business with more than one locations.

FREE DOWNLOAD

Start your FREE trial. No credit cards required.

Step 3 - Google Maps Section Settings

1. It contains Google Maps related settings.

   • Google Maps API Key (Browser - Javascript)
     • Store Locator and Location Map divi module uses Google Maps & hence the API key.
     • To get an API key follow the instructions @ https://developers.google.com/maps/documentation/javascript/get-api-key
     • API key is now required to use the Maps API https://developers.google.com/maps/pricing-and-plans/standard-plan-2016-update
     • Store Locator requires Google Places API. Enable Google Places API for the API Key
     • It's highly recommended to restrict the API key - https://developers.google.com/maps/documentation/javascript/get-api-key#restrict_key
   • Google Maps API Key (Geocoding - Fetch lat/lng for csv imports)
     • Create another Google Maps API key for geocoding.
     • Geocoding converts addresses to geographic coordinates (latitude and longitude)
     • Plugin uses geocoding for finding latitude/longitude when we
       • Batch csv import of locations
       • Save address information on individual location page (custom post type)
     • This key is not exposed on your website. It's strictly for internal use. Do not restrict the API key.
     • Enable Geocoding API for this key https://developers.google.com/maps/documentation/geocoding/overview
   • Custom Marker Icon
     • Upload custom icon to replace the default Google Maps marker icon.
     • Recommended size is 100px X 100px

FREE DOWNLOAD

Start your FREE trial. No credit cards required.

Step 4 - Locations Post Type & Category Section Settings

1. A location custom post type saves individual locations in WordPress admin.

2. A dedicated category helps categorize locations into groups.
   This section contains settings that affect the location post type and category

   • Make Locations "Post Type" Private
     • Location post type is public by default
     • A public post type creates individual location pages on WordPress frontend.
     • To stop this, check the Make Locations "Post Type" Private checkbox.
     • It's recommended to make the it private when your business is a single location
     • When checked, Default Location conditional field is visible
       • Select a single default location.
       • Local SEO schema for this location shows on the homepage.
   • Locations Slug
     • Slug of the location custom post type
     • It's used in the URL structure of the location
     • https://developer.wordpress.org/plugins/post-types/registering-custom-post-types/#urls
     • Change the slug depending on your SEO needs
     • For an university listing website, the slug can be universities/university
   • Locations Label - Singular
     • It's the singluar name of location custom post type.
     • For example, we can change it to University
   • Locations Label - Plural
     • It's the plural name of location custom post type.
     • For example, we can change it to Universities
   • Location Categories Slug
     • Slug of the location category
     • It's used in the URL structure of the category pages
   • Locations Category Label - Singular
     • It's the singluar name of location category label.
     • For example, we can change it to University Category
   • Locations Category Label - Plural
     • It's the plural name of location category label.
     • For example, we can change it to Universities Category

FREE DOWNLOAD

Start your FREE trial. No credit cards required.